IBM WebSphere Commerce V7 Management Schulung:
The Skills to utilize the functions and core features
This 4-day course is designed to teach business professionals the skills they need to utilize the functions and core features of IBM WebSphere Commerce V7 Management Center for Feature Pack 5. The skills that are developed in this course enable WebSphere Commerce business users to determine which Management Center tools, functions, and processes they should use in order to accomplish their own unique business process goals. The course begins with an overview of the business functions that are supported in WebSphere Commerce V7, as well as introducing students to the tools and features that are offered by the Management Center. Subsequent units cover how to use Management Center tools to perform key tasks, such as managing assets, updating product information, changing product pricing, enabling social commerce, displaying advertising content, and implementing marketing campaigns.
Numerous interactive demonstrations and sample e-commerce business scenarios that are provided throughout the course reinforce the concepts that are covered in the lectures and enable students to practice their newly acquired skills. More importantly, the course provides hands-on exercises mean to reinforce the topics taught and to engage a dialog with the instructor to focus on topics and questions relevant to the business scenarios that can be addressed by the Management Center tool.
The exercises and demonstrations provide students with examples of how to map high-level e-commerce business tasks to the specific Management Center tools and functions that are needed to perform these tasks. Skills that are covered in the demonstrations, exercises, and business scenarios include creating initial files and attachments, managing product data, using the appropriate tools to help generate customer demand for a product, facilitating customer acquisition and retention, customizing page layouts, introducing search features, pricing rules, and learning how to effectively use marketing and advertising content.