Unica Campaign Introduction Schulung:
The basics of designing, building and executing
This course explores the basics of designing, building and executing a marketing campaign using IBM Unica Campaign. This course prepares you to configure IBM Unica Campaign\'s processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns. This course is one of five classes in the IBM Unica Campaign 8 learning series. To complete your learning you should also attend the IBM Unica Campaign 8 Administration, the IBM Unica Campaign 8 Architecture and Installation, the IBM Unica Reports Installation and Administration, and the IBM Unica Campaign Advanced Techniques classes.